Professional Portfolio

About Me

Welcome! My name is Tanaye White and I am an accomplished social media storyteller. Social media is not just about what you want to share with your audience, but what your audience expects to learn. And I always keep that in mind. By measuring KPIs to determine social media strategies, harnessing brand voice, and keeping a keen eye on audience engagements, I have been able to have a successful career as a social media specialist for small businesses, nonprofits, federal agencies, and Fortune 500 companies.

Take a look at my professional portfolio, below, to see some of the work I have developed over the past six years. If you have any questions or would like to setup a call to chat more about my communications experience, shoot me an email at wtanaye@gmail.com or send a message via LinkedIn. View my resume: Tanaye White’s Resume

Education

University of Maryland, College Park

Bachelor of Arts, Economics, 2014

Georgetown University

Master of Professional Studies, Public Relations and Corporate Communications, 2017

Professional Highlights

U.S. Department of Veterans Affairs (VA)

What I Did: Served as a contracted Social Media Analyst for VA’s Office of Small and Disadvantaged Business Utilization (OSDBU). As the sole manager of VA OSDBU’s social presence, I was tasked with building its followership and strengthening its relationships with stakeholders in the Veteran and small business community through Twitter, Facebook, and YouTube. Most notably, I grew its Twitter and Facebook following by over 509% and 210%, respectively (in under 24 months).

: Welcome Fiscal Year 2018 Campaign

: 2017 Women’s Equality Day Campaign

: Framework for Success Campaign

: Tuesday With Tom Campaign

: 2016 Her Story Campaign

: VA OSDBU July Twitter Chat Series

Cosmopolitan Magazine

What I Did: Cosmopolitan identified me as one of 50 millennial U.S. women selected to strengthen the organization’s relationship with its millennial base. This team is known as the Cosmo Social Patrol. Members of this exclusive team were tasked with reviewing products Cosmo’s top tier clients and subsequently sharing those reviews on our personal Instagram.

: Tanaye and Cosmo: Physicians Formula

: Tanaye and Cosmo: Olympea by Paco Rabanne

: Tanaye and Cosmo: NBC HairSpray

The Opportunity Agenda

What I Did:

As part of the nonprofit’s Social Media Internship program, I had opportunity to live in New York City for the summer and manage the organization’s Twitter and Facebook accounts, and develop marketing for their campaigns.

Givology

What I Did: